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May 10th

RSM STAR Sustainability Forum

The sustainable agenda has forced business into a revolutionary period, with the call to reengineer our business structures, strategies and stance towards sustainability. In the spirit of RSM’s new mission, our theme for the 2019 Forum is ‘Business for the Better?’, where we take a critical look at whether companies are scrambling for the solutions or steering clear of change.

Becoming a force for positive change

It is widely thought that sustainable business is better business. Though previously considered expensive, technology and consumer demand are quickly making sustainability economically attractive. The business case is no longer the issue, and the focus should now be on how to implement change as quickly as possible. So, why do we still see many companies continue their status quo, shying away from major sustainable change? What is “better” business? Is the change we do see genuine or superficial? How much change is enough? These questions are paramount to understanding whether business has really changed for the better, and what it would take to move further forward.

For anyone interested in the answers to such questions, the 2019 RSM STAR Sustainability Forum on 10 May in the Forumzaal of Erasmus Expo and Congress Centre presents an afternoon of lively debate, expertise and creativity, where we challenge you to engage with us in unpacking key aspects associated with the sustainable agenda.

Let’s define ‘better’ together and set action to be the force for positive change!


The forum starts with opening statements from our fantastic moderator, Melissa Ablett, followed by a ‘College Tour’ interview with Dean Steef van der Velde and Professor Rob van Tulder. Our keynote speaker Marcello Palazzi (Global Ambassador for the B Corp Movement) will impart his wisdom on Leading for Impact and Profit, before our panel (of leading professionals from a rage of fields) discuss Smashing Sustainability Cliches. Following the panel, the audience is invited to engage in cracking real business cases in one of eight breakout sessions facilitated by leaders in sustainable business including EY, Capgemini, ING, Philips, Radboud MC, Corekees, Wolkat and Plennid. The day closes off with some Sustainable Schmoozing (networking drinks, snacks and live jazz) in the Erasmus Paviljoen.


12:30 – 13:00 Registration

13:00 – 13:15 Opening speech by Melissa Ablett

13:15 – 13:45 ‘College Tour’ by Rob van Tulder and Steef van de Velde

13:45 – 14:00 KPMG-RSM Sustainability Master Thesis Award

14:00 – 14:30 Keynote speech by Marcello Palazzi

14:30 – 15:00 Break

15:00 – 16:00 Panel Discussion: Smashing Sustainability Clichés

16:00 – 16:10 Closing Speech by Melissa Ablett

16:15 – 18:00 Breakout Sessions

18:00 – 19:30 ‘Sustainable Schmoozing’ drinks, snacks and live music

Past editions

Find out about the editions of the past five years!

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