Hi all! My name is Bas van Leeuwen, 23 years old and I am the Brand Manager & HR Manager of the XLIst STAR Board. After growing up in a little town called Nieuwerkerk aan den IJssel, I left for the big city, Rotterdam. I recently graduated from International Business Administration and have completed two internships last year at Schiphol Group and KPN.
In my third year of IBA, I went on an awesome adventure to Los Angeles, where I had the opportunity to study at the University of Southern California for a few months. There, I met a lot of cool people from all over the world with whom I still meet up multiple times per year.
In my spare time I like to photograph, shoot videos with my drone, meet up with my friends and travel around the globe.
As Brand Manager, my responsibility is to maintain and improve the STAR brand. This includes the complete marketing and brand awareness of STAR. This year we have rebranded our entire brand portfolio, which is an exiting challenge to supervise.
Positioning STAR, being the largest study association of Europe and therefore a big brand on our university, is my core task. This entails setting up a promotional plan and guiding the Marketing Committee through the whole promotional aspect of STAR’s activities.
Besides all this, I am having the responsibility for all HR related activities within our association. Our active members receive trainings which not only focus on their functional tasks, but also on personal development. As HR Manager, I am monitoring the personal and professional development of our active members and support where I can. This means that I set up a trainings schedule which aims to fit the needs of our active members. Moreover, as STAR’s trust person, all active members can approach me with any personal and/or professional issues they might experience during their year at STAR.
I am very excited to take on this task and make this year one full of new experiences and challenges!
Feel free to contact me and meet me at the office at T4-53 in Mandeville!