It is widely thought that sustainable business is better business. Though previously considered expensive, technology and consumer demand are quickly making sustainability economically attractive. The business case is no longer the issue, and the focus should now be on how to implement change as quickly as possible. So, why do we still see many companies continue their status quo, shying away from major sustainable change? What is “better” business? Is the change we do see genuine or superficial? How much change is enough? These questions are paramount to understanding whether business has really changed for the better, and what it would take to move further forward.
For anyone interested in the answers to such questions, the 2019 RSM STAR Sustainability Forum on 10 May in the Forumzaal of Erasmus Expo and Congress Centre presents an afternoon of lively debate, expertise and creativity, where we challenge you to engage with us in unpacking key aspects associated with the sustainable agenda.
Let’s define ‘better’ together and set action to be the force for positive change!