Case Competition 2019

The RSM STAR Case Competition is a unique opportunity for twelve teams from top business schools worldwide to compete with each other by presenting their solutions to real-life business cases. Each university is represented by a team of four talented undergraduate students. 

The 2019 edition of the RSM STAR Case Competition will take place from the 10th until the 17th of April, 2019. Only the best teams that come up with a structured, convincing, out-of-the-box plan will win!

Case partners 2018

Hago Airport Services

Amsterdam Airport Schipol employs several cleaning companies of which Hago is responsible for keeping the terminal clean behind the security gates.

Read more about their aspirations and goals at!


The Dutch NGO, NederlandSchoon aims at keeping the environment litter-free in their home country by trying to reach the public and get their message through about their goals.

Read more about these at!

Coca-Cola European Partners

Coca-Cola is the most well-known product in the world as well as the most-selling soft drink in history. Coca-Cola European Partners offers consumers the world’s leading brands of quality drinks while being a leader in one of the largest FMCG sectors in Europe’s most significant markets.

Read more about them here:

Participants 2018

Every year we invite to the competition RSM’s top-ranked network of partner business schools worldwide. Achievements in past case competitions, outstanding case-solving reputation, as well as equal geographical dispersion are criteria taken into account when selecting applicants. Teams from the following universities are going to take part in the 2018 edition of the prestigious RSM STAR Case Competition:

  • University of Southern California, Marshall School of Business (USC) – Los Angeles, United States of America
  • Ivey Business School, Western University – London, Canada
  • IE Business School – Madrid, Spain
  • Korea University Business School – Seoul, South Korea
  • University of Calgary – Calgary, Canada
  • University of Technology, Sydney (UTS) –  Sydney, Australia
  • The Chinese University of Hong Kong, Shenzhen – Shenzhen, China
  • National University of Singapore (NUS) – Singapore
  • University of St. Gallen (HSG) – St. Gallen, Switzerland
  • HEC Montréal – Montréal, Canada
  • Chulalongkorn University – Bangkok, Thailand
  • Erasmus University, Rotterdam School of Management – Rotterdam, the Netherlands

Theme 2019

The RSM STAR Case Competition 2019 edition focuses on one theme. This year, our event is centered around SUSTAINABILITY. As part of STAR, we highly prioritize CSR in our committee while organizing our event. Furthermore, as part of the Rotterdam School of Management, Erasmus University (RSM), we are committed to promoting social responsibility and sustainability as we are thriving to be a force for positive change. We are aiming to make our mark on the road towards sustainability and are hoping that our participants, partners and guests will identify the 2019 edition of the RSM Case Competition with the notion of social responsibility.

Main Partner - To be announced !

Format and Rules

During the event we follow clear rules. Please, take good notice of this, so you will not make any mistakes.

General rules of the RSM STAR Case Competition
  • We expect all the participants to have a fair spirit during the competition.
  • Any violation of the rules will lead to penalties for the team. These penalties will be made known within 12 hours after the violation has been registered. The penalty will be determined by the organizing committee. No appeal can be made to the decision. The most severe penalty is disqualification of the RSM STAR Case Competition 2018.
  • During the RSM STAR Case Competition it is not allowed to use any drugs.
  • All materials produced during the RSM STAR Case Competition are the property of the RSM STAR Case Competition, these include presentations, photos and videos.

  • Each team prepares and presents two case solutions during the competition according to the cases given. The team consists of four undergraduate students, this does not include the faculty advisor or the assigned buddy. There is a maximum of one freshman (first year undergraduate) student in the team.
  • The teams have 10 hours and 24 hours respectively to submit an executive summary and a PowerPoint presentation about the cases, which will be used in their presentations.
  • The teams are not allowed to discuss the case, their own presentation or other teams’ presentations with anyone outside the team during the competition. Any form of communication with the faculty advisor during case solving and presentations is also forbidden. All contact needs to go via the team’s buddies or members of the RSM STAR organizing committee.
  • The RSM STAR Case Competition 2018 works with a four-poule system during the 10-Hour Case. During the 24-Hour Case a three-poule system is used. This results in a different starting and deadline schedule for each poule. In this way, teams do not have to wait too long to present their findings in the presentations.
  • During the 10-Hour Case, four preliminary rounds are initiated, each consisting of three participating teams. During the 24-Hour Case three preliminary rounds are initiated, each consisting of four teams. Teams will be assigned to a certain poule by randomisation. Each poule generates one winner. These winning teams will have to present again in the finals, and one team per case will be chosen as the overall winner.
  • Mandatory attendance is enforced for the finals of the 10- and 24-Hour Cases. Please note that this is also valid for the teams that did not make it to the finals.
  • Both during the preliminary and final round, each 10-Hour Case Presentation will consist of a 10-minute presentation followed by 8 minutes of Q&A, with the use of a maximum of 50 slides. The team may decide how to allocate these slides between the main presentation and appendix slides.
  • During the preliminary round each 24-Hour Case Presentation will consist of a 18-minute presentation followed by 10 minutes of Q&A, with use of a maximum of 55 slides. The team may decide how to allocate these slides between the main presentation and appendix slides. During the final round the presentation will last 20 minutes, and the Q&A 10 minutes.
  • Teams are allowed to change their presentations between the preliminary and final round. The executive summaries cannot be changed.

Evaluation and Decision making
  • The 10-Hour Case solution will be presented on Monday 16th of April and judged accordingly. The finals of the 10-Hour Case will take place on Tuesday 17th of April. However, no overall winner or runners-up shall be declared. On Friday 20th of April, after the 24-Hour Case final, three winners of the RSM STAR Case Competition will be declared during the Award Ceremony, two 10-Hour Case winners and one 24-Hour Case winner.
  • Teams may make use of notes/cue cards during the presentation.
  • Teams are not allowed to see the presentations of competing teams. To ensure a fair and learning experience, we will allow the faculty member of each respective team to attend all presentations in the pool. A feedback session will be scheduled after all preliminary round presentations.

  • Unlimited number of textbooks, reference materials and computers may be brought to RSM STAR Case Competition. Participants need to bring their own computer. An HDMI cable to connect the computer to a screen is provided. The use of printing devices will be provided, as well as assistance.
  • The presentation and executive summary must be stored on a USB stick provided, as well as electronically submitted.
  • The teams are allowed to use all internet resources in order to prepare and research the case solution. Internet access will be provided during the case solving.
  • The RSM STAR Case Competition committee will provide assistance with any technical issues at Erasmus University Rotterdam, and will solve these to the best of its abilities. However, teams will not be given extra time in case solving should such an unfortunate event occur. The RSM STAR Case Competition is also not able to provide teams with back-up equipment.
  • Presentations must be held in English using Microsoft PowerPoint .pptx files. The teams’ presentations must be compatible with standard Microsoft PowerPoint.
  • Executive summaries must be written in English, and handed in as a .docx file. Both executive summaries cannot exceed one page, and must be written in Times New Roman, pt 12, text spacing 1, and with use of normal margins (2.54 cm).
  • Both the presentation and the executive summary must be handed in before the given deadline. We cannot accept any delay in handing in these materials. Late hand-ins will result in disqualification of the respective round of the Case Competition.
  • All additional activities related to case solving, i.e. a Q&A with key staff from the case company, will be scheduled within the hours assigned to case solving.
  • The lunch during the 10-Hour Case and lunch & dinner during the 24-Hour Case are scheduled within the hours assigned to case solving.
  • Each team will be assigned to a preparation room in which all case solving activities should take place. During the time allocated to case solving, all case materials must remain in the preparation room. This includes the case, reference materials and the computers used.


The RSM STAR Case Competition is a great opportunity for companies to promote themselves and to get in touch with international students from top-ranked worldwide universities. Partnership may include various options, such as providing the 24-Hour Case, the 10-Hour Case or by becoming a sponsor of the entire event. This can take various forms, from a main sponsorship getting maximum coverage to smaller brand exposure in exchange for goods and services.

Partners who sponsor a case will receive solutions to a corporate problem, as well as discovering new insights about potential opportunities. Furthermore, all sponsors will expose their brand to excellent students and professors, especially those of the Erasmus University.

Why Rotterdam?

Rotterdam is one of the most international hubs you may find on earth. Hosting Europe’s largest port, the city has always being involved in trade and dealt with people from any corner of the world. Today, Rotterdam shapes the future to a large international community of students that mingles with the open Dutch culture.

Rotterdam School of Management takes a leading perspective in this mission, being the country’s top business School. During the competition, participants will have the opportunity to experience the RSM passion on business and being immersed in Rotterdam’s cosmopolitan landscape. The one-week event will also include a in-house day and sightseeing tours.  

Former Partners and Cases

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Daniel den Hoed

Support this “home away from home” for family members of cancer patients close to the hospital!

Organizing committee

Emmy Nieuwesteeg – Chairman
Aniek Vuurmans – Treasurer
Lars Beelen – Program & Events Manager
Matthijs van Kesteren – Commissioner of Commercial Relations
Jesper Goudswaard – Commissioner of Commercial Relations
Anaelle Di Meglio – Commissioner of Marketing & Communications

If you have any questions, you are cordially welcome to contact us through

Our partners