RSM STAR
Case Competition 2021

The RSM STAR Case Competition is a unique opportunity for sixteen teams from top business schools worldwide to compete with each other by presenting their solutions for real-life business cases. Along with boosting their professional skills, participants also receive an incredible opportunity to discover Rotterdam, a multinational industrial centre of the Netherlands, and familiarize themselves with the rich Dutch culture.

RSM STAR Case Competition 2021

You can watch our Opening Ceremony back here

You can watch our Speakers event back here

You can watch our Closing Ceremony back here

What is the RSM STAR Case Competition?

The seventh edition of the RSM STAR Case Competition in Rotterdam will take place from April 16th until April 23rd, 2021. This year, in order to take RSM STAR’s Case Competition to the next level, we are expanding from 12 to 16 top-level business teams of four students. During the case competition two real-life business cases are to be solved, consisting of one 12-hour case and one 24-hour case. In addition, several social activities, such as a city tour in Rotterdam and multiple academic events, will be organized to stimulate cross-cultural interactions.

This year, the RSMCC is organized by the board of the RSM STAR Case Club. For more information on the Case Club visit their website here.

Partners 2021

24-Hour Partner: Docubird

Docubird is one of the most promising start-ups in Europe. Docubird is the best Microsoft 365 add-in for smart document management directly from Outlook, Word, Excel and PowerPoint. It easily and quickly stores, retrieves, edits or shares documents in SharePoint, OneDrive and Teams. Docubird also provides GDPR compliance support.

Main Sponsor and 12-Hour Case Partner: Coca-Cola European partners

Coca-Cola European Partners is the most well-known product in the world as well as the most-selling soft drink in history. Coca-Cola offers consumers world-leading brands of quality drinks and is one of the largest FMCG sectors in Europe’s most significant markets.

Exposure Partner: AON

AON is a leading global professional services firm providing a broad range of risk, retirement and health solutions. They use proprietary data and analytics to deliver insights that reduce volatility and improve performance.

Theme 2021

The theme of this year’s RSM STAR Case Competition is Future Growth!

In the current fast-changing society, companies are always looking for innovative ways to further develop their operations and grow. Many circumstances (such as the outbreak of COVID-19) are rapidly changing today’s business environment and require companies to continuously adapt to new changes. Companies need to think out-of-the-box to seek future growth. The RSM STAR Case Competition challenges the most talented business students to present their best and most innovative solutions for future growth development to our Case Partners. We are proud to announce that the RSM STAR Case Competition 2021 is all about Future Growth.

 

Format and Rules 2021

The rules booklet can be found here.

Participants 2021

Every year we invite universities from the RSM’s top-ranked network of partner business schools to compete in our Case Competition. Achievements in past case competitions, an outstanding case-solving reputation, as well as equal geographical dispersion are criteria taken into account when selecting applicants. 

This year, for the first time ever, the RSM STAR Case Competition will have 16 participating teams instead of 12. These can be found in the image to the left.

 

 

 

Why Rotterdam?

Rotterdam is one of the most international hubs you may find on earth. Hosting Europe’s largest port, the city has always being involved in trade and dealt with people from any corner of the world. Today, Rotterdam shapes the future to a large international community of students that mingles with the open Dutch culture.

Rotterdam School of Management takes a leading perspective in this mission, being the country’s top business School. During the competition, participants will have the opportunity to experience the RSM passion on business and being immersed in Rotterdam’s cosmopolitan landscape. The one-week event will also include a in-house day and sightseeing tours.  

Case Competition Committee 2021

Former case partners

Over the past year, a lot of interesting cases have been solved already. Former case partners include:

  • Boskalis
  • Vebego
  • Lyreco
  • Coca-Cola European Partners
  • NederlandSchoon
  • Hago Airport Services
  • Nike
  • Brownies&Downies
  • Schiphol Group
  • Eastman Chemical Company
  • BP – Target Neutral
  • Aon
  • Fairphone
  • Erasmus University Rotterdam
  • Ecosystem Restoration

Case Partners 2020

Coca Cola European Partners

Coca-Cola is the most well-known product in the world as well as the most-selling soft drink in history. Coca-Cola European Partners offers consumers the world’s leading brands of quality drinks while being a leader in one of the largest FMCG sectors in Europe’s most significant markets.

Royal Philips

Royal Philips is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care.

Case partners 2019

Lyreco

Lyreco is a worldwide distributor of office supplies and workplace products. They are leading in their branche when it comes to CSR. The next challenge: closing the loop by creating a circular economy in which cradle-to-cradle becomes the new standard.

Lyreco

Vebego

Vebego consists of more than 100 companies, each with it’s own knowledge and expertise. The companies are specialized in cleaning, care and facility services. Together they ensure that more than a million workplaces, including Amsterdam Airport Schiphol, are and remain clean and safe.

Vebego

Boskalis

Boskalis is a leading global dredging and offshore contractor and maritime services provider. They offer a unique combination of experts, vessels and activities. With origins in the Netherlands, they have been operating for over 100 years. Today they create new horizons for stakeholders in the ports, offshore energy, maritime and inland infrastructure markets.

Boskalis

Case partners 2018

Hago Airport Services

Amsterdam Airport Schipol employs several cleaning companies of which Hago is responsible for keeping the terminal clean behind the security gates.

Hago Airport Services

NederlandSchoon

The Dutch NGO, NederlandSchoon aims at keeping the environment litter-free in their home country by trying to reach the public and get their message through about their goals.

NederlandSchoon

Coca-Cola European Partners

Coca-Cola is the most well-known product in the world as well as the most-selling soft drink in history. Coca-Cola European Partners offers consumers the world’s leading brands of quality drinks while being a leader in one of the largest FMCG sectors in Europe’s most significant markets.

Coca-Cola European Partners

Our partners