RSM STAR
Case Competition 2021

The RSM STAR Case Competition is a unique opportunity for sixteen teams from top business schools worldwide to compete with each other by presenting their solutions for real-life business cases. Along with boosting their professional skills, participants also receive an incredible opportunity to discover Rotterdam, a multinational industrial centre of the Netherlands, and familiarize themselves with the rich Dutch culture.

What is the RSM STAR Case Competition?

The seventh edition of the RSM STAR Case Competition in Rotterdam will take place from April 16th until April 23rd, 2021. This year, in order to take RSM STAR’s Case Competition to the next level, we are expanding from 12 to 16 top-level business teams of four students. During the case competition two real-life business cases are to be solved, consisting of one 12-hour case and one 24-hour case. In addition, several social activities, such as a city tour in Rotterdam and multiple academic events, will be organized to stimulate cross-cultural interactions.

This year, the RSMCC is organized by the board of the RSM STAR Case Club. For more information on the Case Club visit their website here.

Participants 2020

Every year we invite universities from the RSM’s top-ranked network of partner business schools to compete in our Case Competition. Achievements in past case competitions, an outstanding case-solving reputation, as well as equal geographical dispersion are criteria taken into account when selecting applicants. 

In an extremely limited period of time, the RSM STAR Case Competition 2020 board managed to adjust the offline planning to the online format. Thus, even with the worldwide pandemic going on, RSMCC 2020 managed to offer an unforgettable digital experience to its participants!

 

 

Theme 2021

Last year’s theme was “A force for positive change,” which is the mission of Rotterdam School Management and its students. We focused on how business and management sciences relate to and contribute to the Sustainable Development Goals (SDGs) of the United Nations. Each case aimed to contribute to achieving multiple SDGs!

This year’s, 2021 RSM STAR Case Competition will advocate another important, broad topic to discover and learn about. The official announcement of the theme will follow up soon, so stay tuned to discover it!

 

Format and Rules

Any violation of the rules will lead to penalties for the team. These penalties will be made known within 24 hours after the violation has been registered. The penalty will be determined by the organizing committee. No appeal can be made to the decision. The most severe penalty is disqualification of the RSM STAR Case Competition for five years. Any decision is final. Please note that only the most important rules are highlighted be-low. When in doubt please refer to a member of the organizing committee.

 

  • We expect you to work fairly within the rules. Since we were forced to move online, we have limited capability to monitor this. Therefore, we trust your sportsmanship and fair play. If you do not adhere to the rules, penalties will follow.
  • No outside help is allowed during the case solving and presenting, this includes, but is not limited to; help from faculty staff, other students and any non-team member.
  • The faculty advisor is not allowed to be in contact with the team about the case content, solution, or presentation in between case submission and Q&A.
  • The teams are allowed to use textbooks and internet resources in order to prepare and research the case solution. However, the internet resources they use must be open-access.
  • All materials produced by the teams during the RSM STAR Case Competition are the property of the RSM STAR Case Competition, these include presentations, photos and videos.
  • The presentations are final, no modifications to presentations are allowed after the hand-in deadline.
  • Per case, teams must hand in: a one-page executive summary, a slide deck, and a presentation video. These files must be conjoined and submitted to Innoflow using a .zip file.
  • All presentations must be in English.
  • The 6-Hour Case Presentation will consist of a 15-minute presentation, with use of a maximum of 55 slides. The team may decide how to allocate these slides between the main presentation and appendix slides. It must include page numbers. The slidedeck must be handed in as a .pptx file.
  • The 24-hour case presentation will consist of a 20-minute presentation, with the use of a maximum of 55 slides. The team may decide how to allocate these slides between the main presentation and appendix slides. It must include page numbers. The slidedeck must be handed in as a .pptx file.
  • The presentations need to be recorded and there must be at least two members of the team presenting the solution. These team members must be visible and the powerpoint slides must be visible. The team members are not required to be in the same room while presenting. In case the team is unable to meet in person, this will not be taken into account in grading. The video must be handed in as a .mp4 file, with a maximum file size of 300 mb.
  • The day after the case solving, the teams will be questioned by a jury during a Q&A session. This session takes 10 minutes for both the 12-hour and 24-hour case. During the Q&A at least two members of the team need to be present, but preferably all four members. Faculty Advisors are allowed to join the Q&A session of their team, but they must stay muted and switch off their camera throughout the entire session.
  • The 10-minute Q&A time starts when the moderator indicates this. In case a team faces technical difficulties during the 10-minute Q&A, the moderator will stop the Q&A time, and continue when the difficulties have been solved. However, the time will not be paused for longer than 5 minutes in total.
  • Executive summaries must be written in English, and handed in as a .docx or .pdf file. Both executive summaries cannot exceed one page, and must be written in Times New Roman, A4, pt 12, text spacing 1, and with use of normal mar­gins (2.54 cm).
  • Executive summaries are required for both cases.
  • There is no specific writing style (i.e. bullet point / essay style).
  • Teams may use icons and images in the executive summary. These must be referenced. They may also refer to their presentation slides.

Why Rotterdam?

Rotterdam is one of the most international hubs you may find on earth. Hosting Europe’s largest port, the city has always being involved in trade and dealt with people from any corner of the world. Today, Rotterdam shapes the future to a large international community of students that mingles with the open Dutch culture.

Rotterdam School of Management takes a leading perspective in this mission, being the country’s top business School. During the competition, participants will have the opportunity to experience the RSM passion on business and being immersed in Rotterdam’s cosmopolitan landscape. The one-week event will also include a in-house day and sightseeing tours.  

Case Competition Committee 2021

Former case partners

Over the past year, a lot of interesting cases have been solved already. Former case partners include:

  • Boskalis
  • Vebego
  • Lyreco
  • Coca-Cola European Partners
  • NederlandSchoon
  • Hago Airport Services
  • Nike
  • Brownies&Downies
  • Schiphol Group
  • Eastman Chemical Company
  • BP – Target Neutral
  • Aon
  • Fairphone
  • Erasmus University Rotterdam
  • Ecosystem Restoration

Case Partners 2020

Coca Cola European Partners

Coca-Cola is the most well-known product in the world as well as the most-selling soft drink in history. Coca-Cola European Partners offers consumers the world’s leading brands of quality drinks while being a leader in one of the largest FMCG sectors in Europe’s most significant markets.

Royal Philips

Royal Philips is a leading health technology company focused on improving people’s health and enabling better outcomes across the health continuum. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care.

Case partners 2019

Lyreco

Lyreco is a worldwide distributor of office supplies and workplace products. They are leading in their branche when it comes to CSR. The next challenge: closing the loop by creating a circular economy in which cradle-to-cradle becomes the new standard.

Lyreco

Vebego

Vebego consists of more than 100 companies, each with it’s own knowledge and expertise. The companies are specialized in cleaning, care and facility services. Together they ensure that more than a million workplaces, including Amsterdam Airport Schiphol, are and remain clean and safe.

Vebego

Boskalis

Boskalis is a leading global dredging and offshore contractor and maritime services provider. They offer a unique combination of experts, vessels and activities. With origins in the Netherlands, they have been operating for over 100 years. Today they create new horizons for stakeholders in the ports, offshore energy, maritime and inland infrastructure markets.

Boskalis

Case partners 2018

Hago Airport Services

Amsterdam Airport Schipol employs several cleaning companies of which Hago is responsible for keeping the terminal clean behind the security gates.

Hago Airport Services

NederlandSchoon

The Dutch NGO, NederlandSchoon aims at keeping the environment litter-free in their home country by trying to reach the public and get their message through about their goals.

NederlandSchoon

Coca-Cola European Partners

Coca-Cola is the most well-known product in the world as well as the most-selling soft drink in history. Coca-Cola European Partners offers consumers the world’s leading brands of quality drinks while being a leader in one of the largest FMCG sectors in Europe’s most significant markets.

Coca-Cola European Partners

Our partners